Creating Creative Content

Something that struck me today was JacksGap's new video which was released yesterday and was entitled 'Introducing Shed Sessions - Shannon Saunders'. Now, if any of you guys have seen JacksGap videos or have an idea about what kind of content they produce, it started off as being a place where Jack thought he would upload videos from his travels during his gap year (hence the channel name, now you get it ;D ).
Eventually though, as his gap year didn't go as planned, it became a lot more of a creative space where he'd produce funny videos from his bedroom and as the channel grew, it did become more travel like too.

At one point during this journey, there was a phase called 'Musical Mondays' where his cousin Eliza would sing and this inspired the time where people could do covers of the JacksGap theme that Eliza had sung and this would be played at the end of the video as the outro.

Since then, it feels like their channel's changed quite a bit, going through a three month hiatus after the infamous Rickshaw Run ended, (which was brilliant, as my other posts will tell you) and now that they're back releasing more regular videos, it just feels like their creativity has been boosted and they're coming out with more awesome, original content every time.

So music has made a comeback on their channel and the way it was done was absolutely beautiful. As the title of their new video suggests, it took place in a shed, at the back of someone's garden where they filmed the amazingly talented Shannon Saunders sing one of her own songs. Though I didn't watch it all the way through (because I don't personally listen to music), the way they'd done it was absolutely beautiful and completely different from any other content they've made before.

The fact that it was so different, all filmed in one shot and in such an organic setting rather than a scripted, back and front lit setting, just went to show that you don't have to produce the same kind of stuff when you're a creator, you can still be you and explore a million different possibilities of how you want to create, what you want to create, where you want to create and so on and so forth and still be phenomenal and still strike a chord in your audience.

It just made me smile knowing that if any of us were in their position, we'd feel equally apprehensive about releasing different content to the masses, but the fact that even if you aren't into that kind of music you could appreciate it, just made the venture so much more worthwhile. Moral of the story being, never underestimate the open mindedness of the masses :)

I hope that you guys enjoyed that post, please do let me know about what you think of my posts in general, if there's anything you'd like me to do more/less of and so on! I'm planning to hopefully do another book review soon as I'm reading some awesome classics at the moment and I think that'll be awesome!

Have a great one! :D